Some approaches will add in extra factors, such as International, or remove some to reduce it to PEST. However, these are all merely variations on a theme.
What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis — A merger between 2 companies of different size, values and culture always possess some challenges along with benefits.
Competition by large rental co. While Avis can provide infrastructure support to some extent in terms of expansion of car fleet, parking spots etc.
Zipcar also faces competition from peer to peer services like Relayrides, Getaround etc. These companies might pose a big challenge at a regional level 2.
Zipcar can use this data to enhance and customize its service offering. Zipcar should leverage this advantage by positioning itself as a though leader. What is the one marketing mix variable you would change? Annual reports show growth in revenue3 year on year and a positive EPS by Thus, Zipcar has competitive advantage of being an industry leader, rapidly growing business model and high brand awareness.
Eventually they will choose the brand that provides car sharing service for the lowest price given various service facets like — accessibility to cars, convenience etc. Also, hourly rental rates for Zipcar seem to be bit higher than Hertz on Demand.
These fees might have been critical at one time to help Zipcar expand — adding car fleet, extending distribution points etc.A PEST analysis looks at how external factors can affect a business's activities and performance. Here's how to create and use one.
PESTLE analysis “Political, Economic, Social, Technological, Legal and Environmental analysis” is used to evaluate the many factors in the macro environment that will affect the decisions of managers in any organisation. A SWOT analysis of Zipcar should shed light on its prospects. A SWOT analysis of Zipcar should shed light on its prospects.
Zipcar: Strengths, Weaknesses, Opportunities, Threats The Motley Fool owns shares of Zipcar and Hertz Global Holdings.
STEP 5: PESTEL/ PEST Analysis of Zipcar Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.
This thesis is submitted in fulfillment of the final requirements for the degree of Master's in Sustainable Product-Service System Innovation (MSPI). Comparison / differentiation of Zipcar type companies and P2P car sharing companies. PESTLE Analysis.